MEDIASET AND GELATO 4EVER SIGN AGREEMENT FOR FUTURE CAPITAL INCREASE
With LM Holding as partner, the goal is rapid international growth for an innovative 100% Italian product. Financial advisor: AMU INVESTMENTS SIM S.p.A.
Milan, July 25, 2025 – Mediaset and LM Holding have signed a S.A.F.E. (Simple Agreement for Future Equity) with Gelato 4ever, a Milan-based startup founded by the Valsasina family in 2018 with the ambition of spreading high-quality Italian gelato worldwide through a simple and sustainable solution.
Gelato 4ever has developed an innovative formula: artisanal gelato packed in colorful bricks that require no refrigeration, preservatives or cream. The product is shelf-stable and retains its taste, texture and freshness over time.
The partnership with Mediaset, one of Europe’s leading media companies, is expected to boost the brand’s visibility and accelerate its market expansion, both in Italy and abroad. The collaboration includes strategic media exposure to support the brand’s growth objectives.
The investment process is expected to be completed by the end of 2025, paving the way for the launch of new sales channels – from franchising to e-commerce – and entrance into international markets where artisanal gelato is still underrepresented.
AMU INVESTMENTS SIM S.p.A., a financial intermediary active in extraordinary finance operations for high-potential SMEs and Mid Caps, acted as financial advisor for the deal.
About Gelato 4ever – Food Distribution S.r.l.
Based in Milan, Gelato 4ever is redefining how Italian artisanal gelato is introduced to global markets. Thanks to its innovative formula, the product does not require refrigeration, making it ideal for distribution and preparation even in regions lacking professional cold chain infrastructure.
From franchised gelato shops and the restaurant industry to online home preparation, Gelato 4ever offers a flexible, sustainable and high-quality solution.
Gelato 4ever – Whenever – Wherever
https://gelato4ever.com/it
Contatti:
Alejandra Cinco
Marketing Manager
+39 347 3760840
info@gelato4ever.com
PRESS SUMMARY
Mediaset and LM Holding invest in Gelato 4ever, a Milan-based startup aiming to export high-quality Italian gelato through an innovative model. The signed SAFE agreement supports the company’s international growth. Financial advisor: AMU INVESTMENTS SIM S.p.A.